Sunday, 28 April 2019

Juicy Couture OUI

 Lets be honest, Juicy Couture is all about making a statement, specially when it comes to it fragrances and its newest launch has the be the funkiest and most brilliant to date.

OUI  is packed full of innovative and complex ingredients, housed within a show-stopping, brilliantly designed bottle. 

Created in equal parts to be both playful and provocative, OUI  highlights the complex, multi-faceted personality and lifestyle of the modern Juicy Couture woman. 

“With Oui Juicy Couture, we created a new fragrance inspired by this new generation of Juicy
Couture consumers. We want these modern women to go on a journey of self-discovery,
bringing their unique personalities to the experience of wearing fragrance. The fragrance is
lighthearted and upbeat; it is the personification of today’s Juicy Couture Girl with her carefree
spirit, candor, curiosity, and joy. Welcome to the world of YES!!”

Before we even begin to go there with the scent itself we need to speak about the bottle.

Talk about making a real statement with this one guys!

The OUI Juicy Couture bottle features a contemporary decanter-style shape and one-of-a-kind dual colour glass In a soft yet bold pink and fiery red-orange, highlighting the various elements of a woman’s personality. Soft and feminine and yet also sensual and passionate!

 The oversized gold chain and logo pendant draped around the neck spelling out OUI Juicy Couture gives the design a playfully provocative feel yet the floral gold neck of the lid brings back the femininity and adds a rather sweet element to the appearance.  

Finished with a modern crystal topper that captures the light and radiates out, the bottle is as  elegant as it is edgy and as complex as it is simple really. 

All of these elements of course hint at the nectar within.

OUI opens with a tarte juiciness from water lemon accord- a concoction of watermelon and lemon along with juicy pear and Acai tea accord.

Wild Tuberose from India is paired with sophisticated Jasmine absolute and delicious dew honeysuckle to create a feminine and playful heart, a core foundation of Juicy Couture’s DNA.

A complex and woody dry down rounds off OUI with warm captive musks, glowing amber resins and the unique Techno woods accord for an edgy finish that lifts the entire composition of the scent.

Categorised as a ‘Fresh’ scent I’d say that’s a fair description of this fabulously unique fragrance. 

Light and fun, playful and intriguing it is a gorgeous perfume.

OUI by Juicy Couture is available now and is currently on offer from The Fragrance Shop for £38 for 50ml.

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