Idôle is the
exquisite new fragrance from Lancôme.
Created for and
inspired by women who dare to dream and women who defy expectations, who are
the leaders and innovators of tomorrow, strong, outspoken and empowered Idôle features
artist, activist and leader Zendaya as the face of the fragrance.
The stunning actress
embodies the courage and conviction that powers women who refuse to be
constrained by convention. She will not be defined by a single talent or
restricted by expectations.
Bold, unapologetic and brave, she fearlessly forges
her own path.
And so, the time is
now to be your own Idôle.
Every aspect of this
bold and feminine scent screams individuality and this couldn’t be more
apparent than in the form of the vessel that holds the nectar.
The Idôle bottle is
one of the slimmest in the world to date at just 15 mm thick.
An absolute work of
art, the glass surfaces feel so thin that the fragrance actually appears to be
holding itself in the palm of your hand.
The clear glass has
been simply outlined with a gold frame, allowing the joyful pink juice within
to shine out.
The bottle is reminiscent
of a jewel, precious and timeless.
Designer of the
unique bottle says of his creation;
"While for many decades,
exterior status symbols partially dictated the design of beauty objects—those
created to reign in our bathrooms, to dethrone the ordinary—, in today's world
it is weightlessness and travel-friendliness that set the tone for the scale of
value. This is why a fun, easy-to-handle perfume bottle that fits into the palm
of the hand—that may be laid flat, slipped into a pocket, and taken along
anywhere—is a companion whose extreme discretion contributes to its extreme
distinctiveness." – Chafik Gasmi
Idôle is undeniably
beautiful to gaze upon but what is held within is equally captivating.
Structured like a
kaleidoscope, Idôle’s fragrant, floral accords create a fragrance which allows
the wearer to exude confidence and femininity.
It opens with notes
of bergamot essence before heart notes of alluring rose essence and rose
absolute burst through, reflecting the complexity of femininity with its treacherous
thorns and alluring scent.
Radiant, sensual and
alluring oil of Jasmine Absolutes acts as a generous and soft accompaniment to
Idôle’s rose-filled heart before base notes of patchouli heart essence, cedar
essence and vanilla extract offer a fresh, clean and sophisticated element to
complete the elegant scent.
Distinctive,
beautiful and fresh it is a stunning fragrance which sparkles with radiance and
confidence.
Floral yet uplifting, soft yet powerful it manages to
capture perfectly precisely what Lancôme set out to achieve, the opportunity to
be your own Idôle.
Lancôme Idôle is available to buy now from The Fragrance
Shop and costs £75 for 50ml.
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