I’ve never tried any of the Juicy Couture fragrances before and
the only reason I can think of it because of my association of the name ‘Juicy
Couture’ to the fashion brand.
This is a brand I’ve never shopped with and perhaps
ignorantly, think of as being the ‘posh’ tracksuit company that all the
footballer’s wives love to live in, or at least did about 5 years ago.
Anyway, this is all irrelevant now as I have finally sampled
one of their fragrances and it’s bright pink, loud, somewhat garish appearances
aside, it’s actually really rather nice.
Juicy Couture Viva La Juicy Noir Eau de Parfum is a new, more
seductive interpretation of their original best-selling Viva La Juicy fragrance.
When you first smell the fragrance it’s sweetness can hit you
hard and you may find it a little overpowering, but do bare with it.
Its opening notes include wild berries mixed with mandarin
and Mara strawberry, making for a very sweet scent, but it doesn’t last too
long as at its heart, you will notice honeysuckle, gardenia and jasmine sambac.
Finally, notes of amber, caramel, creamy vanilla and
sandalwood round the perfume off perfectly
and as the fragrance has a chance to settle on your skin, it becomes a much
more mellow, musky yet sweet fragrance.
Now, I can’t decide whether I love to loathe the packaging. The girly girl part of me thinks it’s brilliant!
It’s bright pink with
a diamante esq lid and a satin black bow. VERY Juicy Couture. The other part of
me thinks it’s far too over the top, but then it’s a fragrance that is going to
get you noticed, so why would it be demurely bottled?
The bottom line is, I actually really rather liked this
perfume, and the fragrance lasted for ages.
Juicy Couture’s Viva La Juicy Noir EDP is available now and
costs about £55 for 100ml.