There hasn’t been a launch as hotly anticipated as this since their last mascara, which quickly became a HUGE deal, best seller and in my opinion, one of if not THE best mascaras on the market.
I’m talking about Benefit’s new Roller Lash mascara.
Now, why when they have such an amazing Mascara in They’re Real, would they bother with another?
I don’t know, I don’t care and frankly, neither do most of you it seems, going by the hype on social media!
While this bad boy doesn’t officially launch until March, the genius’ at Benefit have treated all their fans to an early preview in the form of a mini Roller Lash, FREE, yes FREE in this month’s ELLE magazine.
I guess the idea is to get you hooked before it’s even available and I have to say, it’s certainly worked.
I LOVE it!
This new mascara, in case you couldn’t guess, is a ‘Roller for lashes’, with an eye opening Hook ‘n’ Roll brush which grabs, separates, lifts and curls your lashes.
The long lasting formula sets your curvy lashes for an impressive 12 hours, leaving you with stunning lashes that most certainly equal those you can create with They’re Real, if not, surpass them.
Better still, the formula contains Provitamin B5 and Serin, ingredients known for their lash conditioning benefits. Result.
I adore the shape of this brush which really does give your lashes a great curve, while the bristles separate your lashes, ensuring you don’t get any of those horrible clumpy spider lashes.
It builds beautifully, again, with no clumping, dispenses just the right amount of product and didn’t flake, smudge or budge throughout the day.
I’m in love.
|Roller Lash Full Size Available from March|
Roller Lash, the super curling and lifting mascara will be available from March and cost £19.50.