Wednesday 15 September 2021

Drunk Elephant C-Firma Day Serum

 Supercharge your skincare this autumn with Drunk Elephant’s C-Firma Day Serum (£67).

This powerful, super-potent Vitamin C day serum is absolutely bursting with antioxidants, nutrients and fruit enzymes which help to firm and brighten the appearance of skin while minimising the visible signs of ageing.

Housed within a minimalistic, chic air-tight container which helps the formula to stay fresh, you’ll find a luxurious, lightweight serum packed full of a host of skin-loving ingredients, ready to transform your skin.

 


 

The key ingredients here are 15% L-Ascorbic Acid plus Ferulic Acid and 1% Vitamin E.  

This hardworking trio protect your skin against pollution and other environmental aggressors while noticeably brightening both the look and feel of your skin.

It is due to these ingredients that the container needs to be air tight because pure l-ascorbic acid is at its best when fresh, so storing the serum in your fridge is a good idea to help maintain its potent antioxidant activity and effectiveness.

 


 

There’s even more antioxidant goodness in the formula in the form of grape extract which helps to improve the tone of your skin while Indian gooseberry helps to slow the signs of oxidative stress while encouraging firmness.

Meanwhile, a chronopeptide mimics the antioxidant benefits of vitamin D promoting a more youthful complexion while Pumpkin Ferment and Pomegranate Extract work together as an exfoliator to enzymatically dissolve dead surface skin cells.

It also contains something called a Sodium Hyaluronate Crosspolymer, which is a hydrating element with a smaller molecular weight than hyaluronic acid meaning it can effectively penetrate the deeper levels of your skins epidermis, reducing the appearance of fine lines and wrinkles.

 


 

100% free from essential oils, silicones and fragrance, it has a pH level of 3.3 and is great for those of us with sensitive skin.

The serum itself is wonderfully fluid and light, non-sticky or greasy.

Silky and soft in texture, it glides across your skin leaving it feeling firm, hydrated and revived, plus it boasts a reservoir effect which means that the ingredients will stay active on your skin for up to 72 hours!

This long-lasting effect ensures that your skin is left feeling soft and smooth for hour upon hour and after regular use I’ve noticed a dramatic difference to the overall texture of my skin.

 


 

Used daily every morning prior to my moisturiser or SPF, I’ve noticed that my acne scars have faded and my skin feels so much smoother to touch.

 It is hydrating but not in a heavy, clogging way and often my skin feels so nourished that I actually by-pass my moisturser.

(That said I do have oily skin so don’t need quite as much hydration as those with dry/normal skin types.)

 


 

It is a beautiful, potent serum that will deliver results if your skin is in need of having life breathed back into it.

Drunk Elephant’s C-Firma Day Serum is available now and costs £67.

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