Friday 17 September 2021

Lancôme Idôle Aura

 Idôle Aura is the luminous new scent from beauty powerhouse Lancôme.

A sun-kissed, floral scent, Idôle's signature is now wrapped in an gloriously addictive solar wave.



The iconic Idôle bottle has had a subtle makeover but still retains its statuesque, unique elements that make is so immediately recognisable.

Tall, sleek and incredibly thin, the transparent glass allows the peachy nectar within to radiate out.

 


The strong, rectangular double sided bottle features a circular, curved, rosy golden heart at its core, reflecting the power of women’s inner strength.

Like the suns rays radiating outward, the back of the bottle possesses a white iridescent halo that glows from the heart of the bottle right to its edges.

 


Luminous, radiant and enchanting, it is truly beautiful vessel to behold.

Empowering, strong and undeniably feminine it exudes a powerful elegance.

The fragrance sits patiently within its beautiful home, waiting to be realised into the world to spread its sensual glow.

 


Categorised as a floral scent, it is an exquisite fragrance.

Top notes of dazzling sunkissed florals give way to a boutique heart of solar rose with bewitching, carnal solar accents and luminous jasmine offers a pure white glow.

 


Base notes of intriguing Madagascan bourbon vanilla wrapped in salty crystals melt into soft layers of enchanting musks to leave you with a fragrance that is nothing short of ethereal.

Bold yet soft, traditional yet edgy, it is a fragrance of subtle contrasts which together create an uplifting and incandescent experience.

 


But that’s not all, Idôle Aura leads the way by opting to use sustainably sourced ingredients such as Isparta Rose petal and Madagascar Bourbon Vanilla to ensure decent working conditions and fair prices for farmers while preserving the ecosystem.

Lancôme Idôle Aura is available now from The Fragrance Shop and costs £77.50 for 50ml.

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