I am so excited about this news!
Urban Decay have announced their first ever celebrity
designer collaboration and the person they’ve chosen couldn’t fit the brand
better.
This limited-edition collection which will be available
later this year is with none other than THE Gwen Stefani!
Gwen has apparently worked closely with the brand, guiding
every detail of the collection, from the shades to the packaging. Chief creative
officer and founding partner Wende Zomnir spent countless hours at Gwen’s
house, talking makeup and working with her on every detail of this launch-from
the packaging to the formulation to the shades. She carefully crafted each
product with Gwen, creating the exact shades she always wished she had in her
collection.
Gwen says;
“When Urban Decay came to me to collaborate, I immediately
thought it was a perfect match. The way they’ve built their company is very
similar to my aesthetic and approach. It’s all about creative self-expression,
being strong and not being afraid to go outside of the box. Everyone in my life
knows I absolutely love makeup. From a very young age, it was an artistic
passion of mine. I actually used to be a makeup artist. I love wearing makeup
and having so many ways to express myself through it. It’s my war paint. To be
able to do a collaboration with people who get that concept and who are just as
passionate about it is a dream come true. We’ve made and created products that
I actually wear every single day. It’s the real thing. I’m obsessed with
everything we’ve done, and I can’t wait to share it.”
I can’t wait either!
Stay tuned for further details nearer
the launch!
Can't wait to see!!
ReplyDeleteI love Gwen! I can't wait to see what they do!
ReplyDeleteBrunette-ish
I can't wait to see what this includes. Even though I don't have many of their products I'm a big fan of Urban Decay and I don't think they do collaborations very often do they? I've always liked Gwen Stefani's makeup so I think this should be good x
ReplyDeleteBecky @ The Little Blog of Beauty