Blake Lively Announced As Face Of New Gucci Fragrance

Gossip Girl actress Blake Lively has been announced today as the face of Gucci's new fragrance, Gucci Première. 

This will be Blake’s first fragrance campaign and she says;

Gucci is a staple. It is a brand i have always looked up to because to me it represents strength, in their designs, in their images, in what they stand for philanthropically and especially in their fragrance. I couldn’t be more proud to be working with Gucci.

Set to launch exclusively at Selfridges on July 5, the scent takes inspiration from Hollywood glamour and the iconic women of Hollywood's golden era. 

Think Marilyn Monroe, Grace Kelly, Lauren Bacall & Elizabeth Taylor

Rolling out at Harrods on July 11, the fragrance will be available nationwide from July 25. 

I don’t have any campaign piccies for you as yet but you’ll be one of the first to see them when i do!