Urban Decay have launched their very first all vegan Naked palette in the form of the Wild West Eyeshadow Palette.
Inspired by California deserts and endless skies, the Urban Decay Naked Wild West eyeshadow palette contains cool nudes, warm glittering golds, burnt oranges, deep browns and elegant jade’s to enable you to create endless looks with soft shimmers, mattes and cool metallic finishes.
The chunky palette features a mirror and double ended brush for on-the-go touch ups and is presented to resemble some kind of animal skin, snake or perhaps gator.
The warm, natural shades of the packaging hint at the jewels to be found within.
Pop the lid to reveal a curated selection of 12 super-pigmented, blendable shades in an array of different formulas.
There’s creamy mattes, bold metallics and iridescent shimmer shades to take your breath away.
My first impression was that I instantly liked about 9 of the shades but questioned the inclusion of the jade/turquoise hues.
Somehow I just couldn’t imagine them working alongside their neighbours.
Turns out I was wrong.
From left to right you’ve got Stand Off (a neutral matte porcelain) Spur (a richer, matte sand), Nudie (a matte warm neutral) and Hold ‘Em (a rich, metallic gold).
Cowboy Rick offers an iridescent pearl, Laredo is a super cool, grey-brown, Bud is a cool, radiant jade and Rustler is a true metallic bronze.
Ghost Town is a matte, burnt orange hue, Whiskey is a warm matte deep brown, Tex, a deep soft teal and Pony Up is a silvery, cool charcoal.
The first six shades feature 4 matte, 1 metallic, 1 shimmer shade and are the ideal neutral base colours perfect for understated every day wear, whereas the latter 6 darker shades allow you to create depth and dimension to your eyes.
The shimmery, metallic shades are perfect for creating a highlight effect to make your eyes pop, while the silky soft matte’s create a long lasting effortless look.
I was surprised to find that I actually loved the jade/teal shades.
Richly pigmented, velvety and silk smooth, together they create a truly show stopping look that’s guaranteed to get you noticed.
Prefer life in the background? The plethora of warm, neutral tones have got you covered here too.
I personally love the combination of Rustler, Laredo and Whiskey for creating a gorgeously sumptuous smokey brown look.
While the shadows are gloriously soft, creamy and super easy to apply and build, I did find I needed to put a little more work into the shimmers of Hold E’m and Cowboy Rick to get a really great pop of colour.
That said even these shades were far more easy to manage and manipulate than many other brands of shimmery shadows which can flake, crumble and disappear shortly after application.
While its not my favourite Urban Decay Naked palette it is undeniably beautiful and the inclusion of slightly quirky, more ‘out-there’ shades set it aside from its predecessors.
Plus, this is of course Urban Decay’s first completely vegan formula, meaning that it does not contain any animal-derived ingredients or by products.
Urban Decay’s new Naked Wild West Palette is available now and costs £45.