Thursday, 28 February 2013

The Body Shop's New Brand Activist Revealed!

The Body Shop has revealed today that British singer and global superstar Leona Lewis has become its new Brand Activist.

An animal lover and long-time vegetarian, Leona is the perfect partner for The Body Shop and its unique vision of cruelty-free beauty.

Shimmer Palettes (£16) in Pink & Bronze

 Leona has also put her name to an exclusive cruelty-free make-up and fragrance collection, the Limited Edition Collection by Leona Lewis. Featuring 100% vegetarian cosmetics in fashion-forward shades.
Blusher Brush (£14)

The Limited Edition Collection by Leona Lewis features quirky packaging with a floral deer motif, celebrating the fact that The Body Shop was one of the first beauty brands to use cruelty-free, man-made musk instead of musk derived from the musk deer. 

Lip Gloss (£7) In Shades L-R Petal, Fuschia, Bronze & Coral

Leona says,

I’m passionate about beauty and I’m all about animal rights. As a result, I’m really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!

White Musk Libertine EDT & EDP from £10

The Limited Edition Collection by Leona Lewis will be available at selected stores from 26th March.

HOW exciting is this, I think it's a fab partnership and the products look so pretty!

I LOVE the packaging!

To keep ahead of the latest news from The Body Shop head over to their Facebook page and stay tuned for  Beauty related Q&A with the lady herself right here on I Am Fabulicious!



  1. This looks gorgeous, such nice colours and the packaging is amazing!


  2. The packages are beyone cute and I predict brush to be a sell-out!

  3. The collection does look gorgeous doesnt it!

    Mademoiselle Lala i agree- the brush is sooo pretty, I recon you'll have to get in fast!

  4. Hi dee ho Gorgeous! Yey-Love Leona and her music, she's such a good fit for this brand.
    It’s not hump day-nor the weekend-it’s that quasi odd spot of the week where leftovers for dinner are a given. Hope this finds you doing awesome-and if not, buck up lil camper because tomorrow is a brand new day!
    Ciao ciao for now!
    P.S. I’m doing a free webinar for beauty consultants, if you know an Avon, Arbonne or MaryKay lady who could use more sales and bridal clients, would you share this link? Thanks!


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