Marc Jacobs Shameless Youthful Look 24 Hour Foundation

I don’t tend to wear foundation- partially because I don’t et the time in the mornings to doll myself up properly but also because I like to try and let me skin breathe as much as possible.

Then I was introduced to Marc Jacobs Shameless Youthful Look 24 Hour Foundation (£32).

This innovative foundation (pictured in shade Light R230) features a clever self-setting technology meaning that no loose powder or setting spray is necessary which I LOVE because it is this element of ‘setting’ my foundation that leaves me feeling like I’m wearing a mask and it begins to feel heavy and cakey. Not so here.

Marc Jacobs has it SO right when he says;

 "The idea of Shameless and showing your true colours is being who you are, unapologetic and proud. One of the most important characteristics, in terms of a contemporary, youthful look, is not that heavy sort of makeup, but something that’s fresh and breathes and allows radiance and the texture of the skin to come through."  

I’d describe it as a medium coverage formula and its oil-free, weightless texture allows for easy buildability while its patented Infinity Milling process produces super-fine pigments that result in the most natural-looking, self-setting finish.

Clinically tested for 24 hours of wear, Marc Jacobs’ Shameless Youthful-Look Longwear Foundation contains a first-to-market technology that encapsulates the SPF in the pigment. 

This innovation makes the SPF visibly undetectable meaning that there’s no flashback in photos and no ashy, grey undertones in the formula.

Its really impressive!

It has a HUGE range of different shades available so there will definitely be one to suit every skin-tone.

Quite apart from its beautiful application and flawless finish the foundation beautifies from the inside out, providing skincare benefits too!

It contains snow mushroom, which is known for its ability to hold onto water (nature’s hyaluronic acid). 

The formula also contains blue daisy extract which is known to visibly diminish the complexion-dulling effects of pollution. 

The overall effect is a foundation that leaves you looking healthy and skin feeling plumped, hydrated and more youthful.

Marc Jacobs Shameless Youthful-Look Longwear Foundation is available now and costs £32.