Benefit They're Real Magnet Mascara

 They're Real! Magnet Extreme Lengthening Mascara is the latest mega launch from Benefit.

I can't remember being so excited to try a product since the launch of the now iconic, original They're Real mascara.

Based on the original and featuring a similar shaped and coloured wand, They're Real Magnet differs in that it claims that magnetic forces within the brush and formula itself allow you to create incredible, long lasting lift, volume and curl. 

The brush itself features a magnetically charged core pulls which pulls the the magnetic mineral enriched formula up and out beyond the tips of your lashes, offering unparalleled length and lift. 

The brush itself features custom-designed zigzag bristles which are strategically positioned to help fan out, separate and define each and every lash.

Boasting an impressive 36 hours of immaculate wear, test subject claimed that the mascara helped them to achieve lashes that looked up to 40% longer.

So, the question is, is it really that good?

So first things first, I love the new packaging!

The bottle is a brushed silver and the top of the wand itself has cleverly been designed to resemble a traditional, old school horseshoe red magnet.

When removing the wand from the bottle you'll find just the right amount of product on the brush- you won't need to scrape anything off or mess around with product distribution at all.

The brush itself is relatively soft and its array of fine, zigzag bristles really do allow you to work the brush through your lashes, capturing each and every one as you go. 

Lightweight and easy to manoeuvre and handle, the wand allows you to grab hold of your lashes, gently lifting and curling them up and away from your eyes to create a fluttery, feminine look.

This is a no-clump zone for sure; each of your lashes become individually defined, lengthened and thickened as you work your brush through them.

Offering really great length with just one coat, you'll find that subsequent coats won't cause clumping either. 

You simply get a more dramatic look.

I whole heartedly agree with those  93% of people tested who said that it offered extreme lengthening, the 95% who said it lifts and lengthens lashes up and out and the 93% who said it gives lashes both fullness and length.

I can also report that after a full days wear it neither flakes, smudges or transfers and my lashes didn't flatten or lose any of their impact throughout the day.

In short, Benefit have done it again and created a really, really good mascara.

Bravo!

Benefit's They're Real Magnet Mascara is available now and costs £24.50.

Boutique by Sainsbury's

Did you know that Sainsbury's now have their own cosmetics line?

Did you know that it is called Boutique by Sainsbury's?

Did you know that their products are elegantly presented in chic black and gold packaging?

Did you know that they feature quality ingredients and long-lasting, hard-working formulas? 

Did you also know that the range is vegan, cruelty free and affordable? 

Well, now you know all this allow me introduce you to a few of the key items for their collection.

Up first is their Curl and Lift Mascara (£4).

And yes you did read that right and no, that's not a typo. I really did say it costs just £4.

This expensive looking mascara costs you less than a fiver and features an innovative ‘hook n roll’ brush which grabs, separates and curls your lashes in one go.

Dispensing just the right amount of mascara from the tube, the teenie, tiny multi height bristles on the brush grab and coat even the smallest of your lashes, ensuring maximum effect.

The eye loving Pro-Vitamin B5 formula helps to create long, lengthened, volumised lashes in just one coat but equally you can build for a more dramatic look.

Up next is their Smooth Matte Lipstick (£3).

I know I know, the prices are insane but what's even more surprising is that the formulas are equally impressive.

These richly pigmented, creamy lipsticks offer excellent coverage and colour pay off.

Formulated with nourishing Vitamin E and Avocado oil they provide a luxe, matte finish paired with a silky, comfortable wear that doesn't suck all the moisture straight out of your lips.

Next is their Lip Liner (£2).

Formulated with Vitamin E, Aloe Vera and Jojoba it is a creamy, rich liner.

Gliding effortlessly along your lips without tugging or dragging, it imparts a strong, long-lasting colour to prevent lipstick bleeding and allowing you to define your lips precisely with ease. 

Finally there's the Illuminating Strobing Powder (£5).

Enriched with Vitamin E, Aloe Vera and Jojoba this luxurious, silky powder offer a natural looking, healthy looking glow with the sweep of a brush.

This champagne illumination lifts and brightens a dull, tired complexion without a hint of a sparkle.

Blending into your skin with ease, it catches the light and provides a natural lit-from-within glow.

 

100% cruelty free and suitable for both vegetarians and vegans, it is a gorgeous, inexpensive product.

The entire collection is really well put together, and with prices from just £2 you can certainly afford to treat yourself! 

Boutique by Sainsbury's is available now online and in store. 

Maybelline Lash Sensational mascara

So aside from concealer (thanks kids and hormones) the only other beauty product I don't think I could live would have to be mascara.

A good mascara can bring your face to life by widening and opening your eyes creating the illusion of fluttering feminine lashes.

A brand mew fave of mine is the Maybelline  Lash Sensational mascara (£9.99)

Reasonably priced and in an attractive, somewhat futuristic looking pale pink metallic wand  it promises longer, thicker, more volumed lashes.

Now it's not just the formula that requires attention but the brush itself needs to have some recognition.

It is Maybelline first layer reveal brush with 6 lengths of bristles to help capture even the tiniest lashes.

The result of such a device is a multi layered effect combined with with a low wax formula to offer intense blackness without clumping.

This unique design offers defined, lengthened and volumised lashes like never before.

The silky, light liquid formula attaches to these bristles and allows you to comb smoothly through your lashes while the soft curved brush head grabs at each and every hair to create an ultra-magnified effect. 

I can confirm that it is indeed a deeply intense black pigment and does an amazing job of seperatingbesch abs every lash, avoiding that horrible spider-lash look.

The gentle curve encourages lift while the multiple bristles seek out every lash, even ones you didn't know you had for a brilliant wide eyed, doe look look.

Flake and smudge free, it easy to remove but it won't budge from your lashes Until you decide to remove it.

For £9.99 and compared to other similar far more expensive mascaras, I'm seriously impressed.

Oh, and it doesn't irritate the delicate skin on and around my eyes.

In a nutshell. The Maybelline Lash Sensational mascara is a fabulous product at a great price point.

Whatever you're looking for, more length, volume or curl, this mascara has it all.

You can grab yours now from Superdrug.

Bobbi Brown February Picks

 This month we are looking at all things eyes with Bobbi Brown.

The best way to prep your peepers is with the Bobbi Brown Extra Eye Repair Cream 15ml (£49).

This rich, decadent cream is designed to help depuff the eye area while treating the appearance of dark circles.

Suitable for all skin types and a brand best seller, this luxurious cream has been formulated with peptides, natural plant oils and humectants to targetfine lines, wrinkles, dark circles, puffiness, and dryness.

Amazing right.

The treatment sits within the  Extra Repair family and features a combination of clary sage ferment and argireline to target skin aging on two separate levels.

Ot helps to boost your skin's natural collagen production while fortifying your skin's natural protective moisture barrier.

The skin around your eyes is that much more delicate than on the rest of your face so requires a little extra tlc such as this cream.

Designed to be used both morning and night, warm a small amount of the product between your fingers, then pat gently around your eye area. 

Rich yet non greasy, it is quickly absorbed and revives and perks up the eye area ready for the day ahead abd works as a great smoothing, soothing primer for your eyes. 

Once prepped you're ready for the Smokey Eye Mascara in black (£25.50).

This voluminous, Uultra-black formula created the perfect Smokey eye look. 

Formulated with kohl-pigment, this  mascara delivers high drama by creating hyper-black, long, fluttering lashes in the slick of a wand. 

This award winning mascara hugs your lashes and its long lasting complex prevents flaking and smudging, meaning your lashes will be looking their volumised best all day long. 

Unlike traditional formulas, this mascara builds volume lash by lash as opposed to traditional volumising formulas that create the appearance of volume by clumping lashes together, resulting in that nasty "spider legs" look.

Not good!

The thick, fluffy brush allows you to dispense the product evenly as it combs through your lashes, coating your eyelashes from roots to ends while it's tapered tip grabs even the tiny, hard to reach lashes for maximum effect. 

Finally, set your look off to perfection with the stunning Sparkle Eyeshadow in Ballet (£26).

This silky, featherlight shadow offers a gorgeous Pearl, glitter flecked shadow that captures the light and brightens your eyes.

A unique combination of flat pearls create a multi-dimensional, prismatic effect while the super fine sparkle adds a dazzling effect to your look.

Creamy, rich, highly blendable and buildable, the range features an incredible array of wearable shades from soft to bright, taking you from day to night. 

Ballet offers a light pink sparkle which is perfect for day wear or can be built upon for a more high impact evening look.

It's sparkle is ideal for widening and brightening your eyes by applying it at the inner corner of the eye to add brightness, or you can even layer it all over the lid for a more intense sparkle.

All three of these beautiful products are available now online and I store at Bobbi Brown counters.