Ladies and Gents, this year, to commemorate the anniversary of VE day, The Royal British Legion are asking the nation to kiss a friend, a loved one, a stranger, young, old, whoever, wherever and share it.
Share the Love! What a lovely idea!
In support of this, Elizabeth Arden will donate £5 from every Beautiful Color Moisturising Lipstick sold between April 10th and May 10th to help The Royal British Legion continue to provide care and support to serving personnel, veterans of all conflicts and their families.
To help dress the nation for VE day anniversary celebrations Elizabeth Arden will also be offering 1940’s makeovers in exchange for donations at counters nationwide.
I do love a vintage make over!
The 70th Anniversary of VE Day on the weekend of the 8-10th May presents an opportunity for the whole country to come together and ensure the courage and bravery of all those who are part of the Second World War generation is saluted.
You may not know this, but Elizabeth Arden has long supported women throughout their war efforts, even creating a red lipstick for female Marines to wear as part of their standard issue uniform during World War II.
Elizabeth did this as she recognized the call for women to hold on to the normalcy of their beauty regime, to hold their stand and confidence, making their mark in a time of need.
VE Day celebrations will be taking place at Elizabeth Arden Counters between Friday 10th April and Sunday 10th May 2015.
So guys, show your support for the Legion by tweeting your picture using the #KissForVEDay @PoppyLegion @ElizabethArdenUK.